Marketing platforms

Campaigns powered by live data.

Connect Shopify Plus to your marketing platform and let Pocketknife keep customer, order and audience data flowing. Contacts, purchase history and segments stay current, so lifecycle campaigns fire on what customers actually did, not on a stale export.

Syncs with your marketing platform
Klaviyo logo Mailchimp logo Braze logo
Why it matters

Campaigns are only as good as the data behind them.

Connected customer and order data keeps every campaign accurate, relevant and up to date.

Customers

Keep contacts and consent in sync.

Customer records, accounts and subscription state stay aligned between Shopify and your marketing platform, so you are messaging the right people with the right permissions.

  • Contact and account details.
  • Subscription and consent state.
  • B2B account context where relevant.
Orders

Feed purchase behaviour to triggers.

Order history, order value and purchased products can flow through so campaigns can react to real buying behaviour.

  • Orders, value and frequency.
  • Products and categories purchased.
  • First-order and repeat signals.
Audiences

Build segments that stay accurate.

Segments can be built from live customer and order data, so audiences update as customers buy rather than going stale between uploads.

  • Behaviour-based segments.
  • Lifecycle stage and value tiers.
  • Refreshed as new orders land.
How the data flows

From a Shopify order to a campaign trigger.

Marketing data should move on its own, so a purchase, a new customer or a change of segment reaches your platform without anyone exporting a spreadsheet.

1. Capture

Pick up customer and order events.

New customers, updated details and completed orders are captured from Shopify as they happen.

2. Map

Match records to your platform.

Contacts and orders are mapped to the fields, lists and properties your marketing platform expects, including consent state.

3. Sync

Push data and update audiences.

Customer, order and audience data is synced to the platform so segments and profiles reflect current behaviour.

4. Trigger

Let lifecycle campaigns fire.

Welcome, abandoned, win-back and replenishment flows run on live signals, reaching customers at the right moment.

A better way to feed marketing

Live sync versus manual list uploads.

Most teams keep their marketing platform fed with CSV uploads or a basic connector that syncs contacts but not the order behaviour campaigns actually need.

Capability
CSV upload
Basic connector
Pocketknife
Customer data
Only as fresh as the last export.
Contacts sync, limited detail.
Contacts, accounts and consent kept current.
Order behaviour
Not included.
Partial or delayed.
Orders, value and products available to triggers.
Audiences
Rebuilt by hand each time.
Static once uploaded.
Segments refresh as customers buy.
Consent handling
Easy to get out of step.
Often not synced.
Subscription and consent state kept aligned.
Marketing platform FAQ

What to know about connecting Shopify to marketing.

Answers for Shopify Plus teams syncing customer, order and audience data into marketing platforms like Klaviyo, Mailchimp, HubSpot and similar lifecycle tools.

What data can be synced to our marketing platform?

Customer records, order history and audience segments can be synced, so your platform has the contact, purchase and behaviour data campaigns rely on.

Does order history flow through, not just contacts?

Yes. Orders, order value and purchased products can be included so campaigns can trigger on real buying behaviour rather than contacts alone.

How current is the data?

Data syncs as events happen rather than on a manual export, so profiles and segments reflect recent customer and order activity.

Is subscription and consent state respected?

Yes. Subscription and consent state can be kept aligned between Shopify and your marketing platform so you only message customers who have opted in.

Can it power lifecycle campaigns?

Yes. Welcome, abandoned, win-back and replenishment flows can run on live customer and order signals, reaching customers at the right moment.

Can audiences update automatically?

Yes. Segments built from customer and order data can refresh as new orders land, so audiences stay accurate without manual rebuilds.

Does it work with Klaviyo, Mailchimp or HubSpot?

Pocketknife can map Shopify customer and order data into platforms like Klaviyo, Mailchimp and HubSpot where the platform exposes an API or an established integration.

Can B2B account context be included?

Yes. Where relevant, B2B account and company context can be included so marketing can segment by account, not just individual contact.

Can we control which fields are mapped?

Yes. Contacts and orders are mapped to the specific fields, lists and properties your platform expects, so the sync fits how your team already works.

Does data also come from our ERP?

Where useful, customer and order context enriched from your ERP can be included, so marketing sees the same view as the rest of the business.

Will this create duplicate contacts?

Records are matched using something stable like an email or customer ID, so existing contacts are updated rather than duplicated.

Does this replace our marketing platform?

No. Pocketknife feeds the marketing platform you already use with accurate Shopify data, so your campaigns run on live customer, order and audience information.

Give marketing the live data your campaigns deserve.

We will map your Shopify customer, order and audience data into your marketing platform, with consent respected, so lifecycle campaigns run on current behaviour instead of stale lists.

Talk through your marketing data