B2C for apparel and multi-brand retail

Keep every product, channel and order in sync.

Connect Shopify with the ERP, POS, product and customer systems behind modern apparel retail- without compromising the storefront experience.

Why it matters

Connected trade systems for B2C apparel & multi-brand retail

Managing complex, high-traffic consumer retail brands requires precision at scale. Pocketknife integrates your legacy systems to streamline inventory, logistics, and storefront operations.

Inventory Sync

Multi-system inventory

Keep detailed product records and live inventory counts fully synchronized between your ERP, brick-and-mortar POS networks, and Shopify.

  • Absolute real-time stock balances.
  • Eliminates overselling across channels.
  • Instant, automated reconciliation.
Operations

Multi-store routing

Coordinate orders, stock levels, and metadata across multiple digital storefronts, local warehouses, and regional retail brands seamlessly.

  • Storefront-specific stock visibility.
  • Intelligent order fulfillment routes.
  • Shared logistical infrastructure.
Product Data

Global system enrichment

Aggregate rich product information, media files, and nested attributes from central PIM software or global corporate parent systems.

  • Direct PIM-to-Shopify mappings.
  • Consistent master catalog integrity.
  • Rapid product-to-market releases.
Storefront Feel

High-precision availability

Display accurate, up-to-the-minute stock availability online, even during high-traffic product launches, sales, and seasonal campaigns.

  • Durable stock-reservation safety checks.
  • Real-time regional warehouse counts.
  • Frictionless low-stock storefront alerts.
Order Sync

Full-lifecycle automation

Automate order injections, split-shipments, refunds, and returns between your logistics warehouse, POS networks, and your ERP.

  • Instant, accurate order injection.
  • Live split-shipment status updates.
  • Integrated B2C return operations.
Customers

Cross-platform promotions

Maintain unified customer profiles, seasonal tier discounts, and promotional reward rules across offline registers and online checkouts.

  • Online & offline discount parity.
  • Continuous loyalty segment sync.
  • Omnichannel customer database.
Brand Trust

Maintaining brand experience

Deliver intricate backend syncs and integrations without adding bloat or compromise to checkout speed, page speed, or security.

  • Ultra-low-latency API operations.
  • Uncompromised Shopify performance.
  • Smooth and seamless customer journeys.
Infrastructure

Scaling shared systems

Support and scale a shared corporate IT infrastructure across multiple child brands or regional storefronts quickly and cost-effectively.

  • Modular, reusable integration components.
  • Multi-tenant system isolation.
  • Rapid, secure brand onboarding.
How it works

Relevant Pocketknife Workflows

A high-performance integration and orchestration layer purpose-built for the demands of modern B2C fashion and apparel retail.

Shopify & ERP Integration

Bridge your web storefront directly with ERP solutions. Synchronise sales records, pricing parameters, customer files, and ledger settings automatically.

Product & Inventory Sync

Push instant inventory adjustments and matrix item definitions to Shopify, capturing stock shifts from warehouses, retail outlets, and online channels.

Order & Fulfilment Automation

Inject new Shopify orders directly into your fulfillment streams. Capture multi-warehouse allocations, split-shipments, and real-time tracking numbers.

POS & Omnichannel Connectivity

Unify online storefronts with physical POS systems. Enable Click & Collect (BOPIS), ship-from-store routes, and cross-channel loyalty redemption.

PIM Integration

Connect systems like Pimcore, Akeneo, or Salsify to push rich B2C copy, multi-dimensional size sheets, translations, and asset media to Shopify.

Promotions & Discount Sync

Ensure marketing alignment. Sync intricate promotional discount schemas, bulk loyalty campaigns, and dynamic coupons between retail registers and web checkouts.

Refunds & Returns

Automate ledger reconciliation. Push storefront returns, refunds, restocks, and cancellation metadata from Shopify straight into your back-office ERP.

Klaviyo & Customer Platforms

Feed consumer actions directly to Klaviyo. Sync retail purchase histories, loyalty level metrics, and digital cart events to drive hyper-segmented emails.

Visual Workflow

How it flows under the hood

A robust, invisible connection that bridges your consumer-facing checkout with core back-office files.

Buyer Sees

Flawless Omnichannel Storefront Checkout

GANT Classic Pique Polo (Navy / Medium) 1 unit $149.00 ea
Tommy Bahama Silk Camp Shirt (Baja Breeze / Large) 1 unit $189.00 ea
Behind it

Connected Data Architecture

πŸ›’ Customer Profile / Cart
πŸ”„ Live ERP Stock Sync
🏷️ PIM Product Enrichment
🏬 POS / Retail Warehouse Stock
Pocketknife logo Pocketknife Sync
Shopify logo Shopify Storefront
Customer Proof

Proven at scale

Enterprise ERP, POS, and Global Head Office Sync

β€œWe really feel as if the Pipelabs team is simply an extension of our own team. Pipelabs were required to integrate Shopify front end not only with our own ERP system (inclusive of POS, Financials, Warehouse Management, etc) but also the systems of the Global Head office of Gant, for access to all imagery, product details, etc. This was not an out of the box solution and required innovative thinking and adoption by Pipelabs to achieve a seamless solution."

Anna Mansour
Commercial Manager, Salco Group (GANT Australia)

Shopify Plus, Styleman, OsiPOS, Klaviyo, and Gorgias

β€œAfter a highly competitive pitch, we engaged Pipelabs to develop a new omni-channel ecommerce platform for FILA Australia, helping to re-invision our eCommerce business. Part of the reason for choosing Pipelabs was their easy, collaborative style during their pitch, and we were pleased to see this transfer into the project, where they have worked closely and effectively with our whole team to build out a solution that we're confident will help us build revenue, reduce costs and manual labor and provide us with a store we can be proud of.”

Chris Bright
GM of Ecommerce, FILA Australia

High-Performance Shopify & Apparel21 Integration

Tommy Bahama Australia partnered with Pipelabs to deliver deep enterprise connectivity between Shopify and Apparel21 ERP. The integration coordinates inventory across multiple retail warehouses and retail channels, allowing automated order injection, seasonal catalogue synchronisation, and a flawless, scalable storefront experience.

Tommy Bahama Australia
Shopify & Apparel21 Omnichannel ERP Integration

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